Every shot is once in a lifetime. Honor it.
It's Performance Law #4, and an expression of Bushnell's unwavering focus - maximizing your accuracy at the moment of truth. You'll find the cold, hard proof in the industry's most advanced family of riflescopes. Enter Bushnell's flagship development: the one and only brightnest in the world, Bushnell Elite®. Delivering light transmission, ruggedness and image quality unsurpassed. And for 2012, Bushnell're proud to unveil Bushnell Lengend® Ultra HD riflescope. Ounce for ounce, the most dominant performer ever offered in its class. As always, Bushnell continues to honor your shot of a lifetime with leading technologies like RainGuard® HD, the DOA™ reticles and more, to get you on target and on game like no other riflescope manufacturer in the world.